How to Measure Sales Coaching Effectiveness in Pharma
The pharmaceutical industry is undergoing significant changes, driving the need for innovative sales coaching methods. AI sales coaching has emerged as a crucial tool, providing highly individualized training that helps sales reps become more effective amidst market volatility. According to PwC’s 2024 outlook, pharma deal activity is down 25%, with deal values plummeting by 45%. This environment necessitates more adaptive, data-driven sales strategies. AI offers unbiased, scalable, and precise coaching, ensuring better sales outcomes and measurable success, positioning pharma companies to thrive despite ongoing challenges.
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