How to Run an Effective SKO: A Step-by-Step Guide
A Sales Kickoff (SKO) is an annual event where companies energize their sales teams, unveil new strategies, introduce products, and set objectives for the year ahead. It’s a crucial opportunity to align the entire team with business goals, boost motivation, and ensure everyone is equipped to tackle upcoming challenges. SKOs typically include training sessions, recognition of achievements, and networking opportunities that strengthen team cohesion.
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